Back in his heyday, Jerry Seinfeld did a bit on airports …
And the nutty prices found therein.
Here’s a taste:
“Do you think that the people at the airport – that run the stores – have any idea what the prices are every place else in the world? Or do you think they feel they just have their own little country out there, and they can charge anything they want? ‘You hungry? Tuna sandwich is $9. You don’t like it, go back to your own country.’”
Continues Seinfeld:
“I think the whole airport-airline complex is a scam just to sell the tuna sandwiches. I think that profit is what’s supporting the whole air-travel industry. I mean, think about it: They need the terminals, the airplanes – it’s all just a distraction so you don’t notice the beating you’re taking on the tuna.”
Huk Lab is the “airport” of the disc golf industry.
Around Christmastime, my parents give each of their kids $150 to spend – it’s easier this way. We’re all grown, so we know what we want. Milking someone else’s money, I figured I’d finally spring for one of those “TriFly” frisbees you see Eagle McMahon and Nate Sexton rocking.
And then I saw the price tag …
HIGHWAY. ROBBERY.
Seriously, just click through to the site. Simply show up, and you’ll see what I mean – no digging required. For example, if you want to nab a 2022 Champion Color Glow Sexton Firebird, on the Factory Store site, it’ll set you back $25 – a moderately overpriced disc, in and of itself.
Now, head over to Huk Lab’s digital headquarters and perform the same exercise. Only this time, introduce the TriFly dye – you’re now looking at a $100 hole in your back pocket. Listen, I get that Huk Lab’s stationed in Portland, and that things operate a BIT differently over there …
And yeah, the avocado toast won’t pay for itself …
But what manner of peyote brought about THAT price point?
At that rate, Huk Lab better infuse their dyes with the literal blood of Ed Headrick.
* Note: Depending on when you read this article, prices and inventory may have changed.
And if you’re thinking it’d be cheaper to simply send them a disc of your own to dye, you’d be right, but not by as much as you’d think. According to Huk Lab, it’ll cost $35 to $45 to outfit a disc with a TriFly dye – and up to $50 if they’re tasked with removing the stamp. Heck, if you want them to put the disc in a plastic bag when shipping it back, they’ll bill you $0.50 for it …
That’s like Taco Bell charging for refills.
To put this madness in perspective, Pastry Dyes – arguably the pinnacle of disc-dying performance – charges $20 to do something that actually requires a smidgen of brain power.
And I know I’ve focused on the TriFly dye in this thing, but all across the board, it’s more of the same price-inflated lunacy. Still, with all of the above in mind, if people are willingly taking out second mortgages to pay these prices, more power to Huk Lab – they know what they’re doing.
As Adam Smith’s “invisible hand” dictates, so moves the free market …
But man, there are better ways to skin this cat – don’t get duped.
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