Think of the different ways online retailers allow shoppers to filter discs. There are a few of ‘em, but the two main ones are by manufacturer, as well as disc type – sometimes a combo of both.
Others will mix it up, allowing for something a bit more niche: Tour Series discs or perhaps a best-sellers list, for example. My personal favorite? Infinite Discs’ “What’s On Sale?” page.
Bookmark it.
And when you’re wasting time at work, flip to it to see what’s available …
Every week, you’ll find some sweet deals – and on the game’s most popular molds.
But there’s another filtration method not NEAR enough online retailers use …
The bags of touring professionals.
I’m certain there are others out there, but outside of a retailer’s own team, Disc Golf Deals USA is really the only digital storefront I’ve seen lean into the strategy – they feature it proudly on their homepage. But if you take a closer look at what they’re doing, it’s not too impressive.
For starters, they only have pages dedicated to seven MPO professionals’ setups. And if you click through to each one, you’ll see that they’re not super accurate. In fact, as of the writing of this post, Chris Dickerson’s page is completely empty – there’s certainly room for improvement.
Throughout the sports world, amateurs want to rock the same gear their idols use – even if it won’t magically improve performance. Look no further than the obsession basketball fanatics (and sneakerheads) have with the footwear of NBA superstars for confirmation of this trend.
The difference in disc golf is two-fold:
- First, it’s not hard to get your hands on discs.
- And second, said discs aren’t all that expensive.
Take note, disc retailers …
The easier you can make this process for buyers, the better.
One of my favorite things about watching professional disc golf is seeing what the best golfers on the planet can do with the EXACT frisbees I (attempt to) use on a weekly basis.
I like to see how they’re meant to fly. Seriously, when you get a Champion Eagle to do what Calvin Heimburg does with his, you’re winning at life – it’s a longer Firebird for most of us.
But that’s beside the point: For retailers, getting involved with this is merely an issue of keeping up-to-date with a few “In-the-Bag” videos and dragging and dropping discs onto player-specific webpages. Fans fall in love with disc golfers. And then their gear. And then they buy it.
It’s a new way to shop …
And it’s an even better way to move plastic.
Have anything to add? Take to Twitter to let us know – we’ll actually (for real) get back to you.
Editor’s Suggestions:
- Disc golf: What’s a courtesy violation?
- Disc golf: You’re messing with your form too much
- Gripe No. 16: Too many shirtless men in the same disc golf group
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